Wednesday, February 20, 2013

Book Promoting Ideas

Writing I Left My Prostate in San Francisco was a very different very different task than advertising and marketing the book. Unless men and couples coping with prostate cancer know about this book it won’t sell.

So, how do you go about making your book known? Here are some of the useful steps that every author needs to take:
1. Obtain book reviews. While there are some lists on-line that have lists of book reviewers, I’ve spent dozens of hours on-line looking for book reviewers. Every author needs to decide whether they want free reviews and/or paid book reviews. I decided to go for both.
2. Develop an on-line presence.
A. I have an author page
B. A Facebook page:
C. A blog:
D. An on-line diary:

If you Google my name, Rick Redner, Brenda, or the book title I Left My Prostate in San Francisco-Where’s Yours? You will find dozens of links and mentions on Google. So we have a strong internet presence.

3. Enter the book into book award contests-We’ve entered our book into 4 of these contests.

4.   Get your books in the hands of readers. I have a 25 book give a way in the month of March on Goodreads.

So far this means very little in terms of book sales. Much more is required. The next step is generating the kind of publicity that will help sell books and generate traffic to our website and on-line support forums.
If you as an author can afford a book publicity agent, that person may have the skills and contacts you get your book into the mainstream media.

Since our book has a Christian orientation, we’ve asked both Focus on the Family and Family Life Today to consider using the book in their ministry. We’ve also asked them to consider doing a talk-show about prostate cancer. This is a story that has national interest because 1 in 6 men will receive this diagnosis in their lifetime. Additionally, a man is diagnosed with prostate cancer every 2.2 minutes and a man dies from prostate cancer every 18 minutes.

We are hoping our local newspaper the Modesto Bee will do a feature story about our book and on-line ministry. We are also looking into interviews with other radio stations.

Selling a book is an uphill battle, which takes time and persistence. Since my wife and believe in what we are doing we bring both of those personality traits to the mix.  We will see how all of our efforts come together in the coming months and whether those efforts will impact book sales.

If you have an idea for a book I want to encourage you to follow those dreams, but don’t expect over night success.

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